University College Dublin
Student in UX Design
Whether it’s for pleasure, work, or other, travel is an important part of our lives. A vital part of travel is figuring out accommodation. While there is no shortage of places to stay, there is a lingering labor shortage: an AHLA survey of hoteliers indicated 79% had a staffing shortage, 22% of which deemed it severe. Providing an easy and secure way to book a hotel gives users one less thing to worry about and gives the limited hotel-staff more time to tend to their responsibilities with less interferences of questions from visitors.
I began by researching popular hotel-booking platforms on mobile:
After analyzing the various hotel-booking apps, I observed someone reserve a room in real time.
Tracking the experience of someone booking a hotel room on a mobile app.
I created a user persona to begin defining the problem from the perspective of an average traveler.
30 years old
Traveling people want to be efficient with their time in looking for and booking a hotel room with ease and assurance so it’s one less thing to worry about during their trip.
With the problem statement in mind, I organized a way for how booking a hotel could be more efficient. Looking back on this now, I did not have to focus on the log in or creating an account, especially since that was a frustration point for users. The project was to solely focus on the booking process, so in hindsight, I should have gone into more detail on the latter half of this diagram.
I sketched out how the screens might look based on the user flow, user insights, and conventions (as seen in the competitive analysis).
I thought of how I could make it so the user gets to their main objective as efficiently as possible.
I made a mid-fi prototype, tested it by having someone pretend to book a hotel room through it. I received feedback and made changes accordingly:
I changed the button and font sizes because they were not easily clickable. A review page was added to let users see what other visitors thought of the space, which could help them feel better in their decision-making process before booking. Adding brighter colors and imagery also improved the user experience.